Scoop X Who What Wear X Walmart by Deanna First

I customized so many SCOOP bags on September 19th in partnership with Who What Wear and Walmart for their brand launch party! Guests were able to pick from a range of designs or something custom. A fall trend report was also given by the Fashion Director of Who What Wear herself Natalie Cantell.

I customized over 100 bags at this event!

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Kendra Scott NEW SoHo store sketches! by Deanna First

Big things are happening for Kendra Scott! They announced that they will be opening their first ever store in Manhattan as of August 31st at 126 Spring Street. I was thrilled when then approached me with the opportunity to illustrate the soon to be interior and exterior sketches. I've been wanting to get into decor sketches lately and really do love the process of switching up my regular routine.

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I used a mixture of elements to bring these pieces to life. I started with pencil, micron and copic markers before adding shading and tweaking the layout in the computer. I love using a combination of digital and by hand since digital allows me to easily provide different layouts and colorways for my clients.


WWD feauture

WWD feauture

Preview launch event 

Preview launch event 

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The Infinite Aura Collection Launch with Swarovski X House Beautiful by Deanna First

Last week I found myself live sketching with amazing views looking over New York City while at the Hearst Tower. We celebrated the launch of the gorgeous Infinite Aura Collection with Swarovski and House Beautiful! I was honored to meet Editor in Chief Sophie Dow Donelson at the event! Below are a few images from the night taken by Avano Hisa.

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Below is a sample background I created prior to the event. I used micron, pencil and digital editing to create the Swarovski back drop. I also hand glued Swarovski crystals to add accessories and a touch of sparkle to each illustration. They take roughly 5-8 minutes per sketch to create. Big thanks to Kailin Villamar and the rest of the team for having me!

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