marketing

Tommy Hilfiger X Zendaya Pop-Up X Deanna First Custom Tees + Notebooks by Deanna First

One of my dream clients Tommy Hilfiger asked to team up with me on their Zendaya X Tommy Hilfiger Pop-Up at their 5th Avenue location this March!! I was there March 7, 8 and 9th from 1-6pm daily customizing t-shirts and notebooks in celebration of their exciting new collab! The collection was inspired by strong, iconic women in 1970’s. There was a palm reader, tarot reader and tons of cool activations! #Tommy Partner

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Photo by Emily Rehm

Photo by Emily Rehm

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Photo by Emily Rehm

Photo by Emily Rehm

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Nina Yacavino and Deanna First

Nina Yacavino and Deanna First

The Infinite Aura Collection Launch with Swarovski X House Beautiful by Deanna First

Last week I found myself live sketching with amazing views looking over New York City while at the Hearst Tower. We celebrated the launch of the gorgeous Infinite Aura Collection with Swarovski and House Beautiful! I was honored to meet Editor in Chief Sophie Dow Donelson at the event! Below are a few images from the night taken by Avano Hisa.

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Below is a sample background I created prior to the event. I used micron, pencil and digital editing to create the Swarovski back drop. I also hand glued Swarovski crystals to add accessories and a touch of sparkle to each illustration. They take roughly 5-8 minutes per sketch to create. Big thanks to Kailin Villamar and the rest of the team for having me!

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