Experience the vibrant spirit of SoHo through Deanna’s exclusive custom storefront commission for Kendra Scott. Designed to celebrate the brand’s holiday spirit at their corner SoHo store, the illustration pulled prospective clients in and served as the perfect, instagrammable spot for influencers and customers to capture the work of art.

‎The artwork was also used as holiday postcards throughout their stores to further elevate their creative branding experience. Featuring their signature yellow and gold color palette - Deanna First captures the charm of the native Texas brand and merges it with a city vibe. Deanna has also created custom wallpaper art for the interiors of retail stores as well to add cohesiveness to guest experience.

‎This custom mural art installation not only enhances customer engagement but also aligns perfectly with Kendra Scott’s mission to empower and inspire through beauty, creativity, and community.